When fashion is no longer restricted to the external forms of clothing，it's a fascinating combination of technology, innovation, and a unique personality. This combination not only enhances the brand's position in the fashion world, but also gives it the impetus to move forward. It inspires a boundless vision and pursuit of future aesthetics.
On 13th June 2024, The Atelier and "HONOR Magic V Flip" 2024 Technology Fashion Show were launched at the West Bund Dome Arts Centre in Shanghai. This fashion show will be a pinnacle of technology and fashion, the launch will showcase that technology can be fashionable with a one of kind tech-fashion show.For the first time, Professor Jimmy Choo, OBE has joined forces with HONOR to launch an haute couture edition of the HONOR Magic V Flip smartphone. This haute couture edition smartphone features a radiant crystal and elegant emerald hue outlook as its core design elements, a combination that showcases not only a luxurious screen display but it also gave the device a stylish ethereal exterior. It enabling the users to fully immerse themselves in the unique aesthetics created amidst the unique beauty of scintillating high fashion.
The beauty of high fashion
This tech-fashion show is not only a perfect conjunction of technology and fashion, but also a lively demonstration of the innovative power of the Chinese brands. With its distinctive design concepts and exquisite craftsmanship, The Atelier collaborated with HONOR's cutting-edge technology to create an unprecedented cross-over fashion extravaganza.Since its establishment in Malaysia in 1986, The Atelier has specialized in design concepts that are the result of the intersection of diverse ideas, cultures and aesthetics. The Atelier, a name full of artistry and craftsmanship, each challenge is a new opportunity for the brand to evolve and develop, and it will continue to make a difference with its unique colours and shimmering interpretations.
The Atelier & "HONOR Magic V Flip" 2024 Technology Fashion Show Launch
This joint marketing with HONOR is a dynamic presentation of The Atelier's diversified design concepts. The Atelier's dedication to innovation and breakthroughs are further demonstrated through the creative combination of ideas, fusion of cultures and aesthetics, which together produce distinctive fashion pieces.The tech-fashion show is a stunning piece of high aesthetic art, where every innovation pushes the boundaries of tradition. “HONOR Magic V Flip” is able to go beyond the limitations of traditional mobile phones and show its value in various unexpected circumstances, just like the versatility of a woman's charms, which do not need to be constrained. It has become an aspiring fashion product for a new generation, collaborating with The Atelier to explore the limits of beauty and unlocking more fashion opportunities and possibilities for female users.
The show was a star-studded event, with appearance of renowned Chinese actors & singers Miles Wei Ming Zhe, Chen Xing Xu, Chen Jing Ke, Yu Cheng En and many other celebrities participating in the "HONOR Magic V Flip" fashion and technology show to experience the unique charm of crossover between mobile phones and fashion. Through this grand technology and fashion show, we profoundly experience that we are living in an intelligent era of rapidly changing technology era. Where technology meets fashion, a combination of innovations that produce a stunning array of inspirational creations.In the new consumer era of breaking boundaries and cross-over integration, what every fashion brand needs are self-innovation. Fashion tech trends are evolving and crossover co-branding is becoming a fashion staple of the future and these brands have not only broadened the boundaries of fashion. The Atelier's cross-over innovation with HONOR is not only a magnificent transformation of the brand, but also sets a new benchmark for the fashion industry. Looking to the future, The Atelier will continue its relentless exploration and dedication to create couture masterpieces that lead the international market, and in doing so, the Malaysian haute couture brand has won widespread recognition and acclaim from the global fashion industry.