At the unveiling ceremony, The Atelier's Creative Director, Prof. Jimmy Choo, OBE, shared:
"It is a great honour to witness the opening of our new The Atelier flagship store at The Bund Finance Centre Shanghai, I hope that The Atelier will bring the unique confidence and beauty to modern women, which has always been our inspiration for design. We are very excited to bring the elegance and sophistication of The Atelier to Shanghai and to a wider audience."
After the launching ceremony, the modern flash mob fashion show was officially kicked off in the brand-new flagship shop space, with splendid romantic lighting and models presented 16 pieces of masterpieces, showcasing the delicacy and elegance of the brand's haute couture, which not only portrayed modern women's independence and self-confidence, but also contained the elegant proposition of individuality and self-possession.
The brand-new opening of the first flagship store in Shanghai marks the reformation of The Atelier's business model in the Chinese market. The new retail business model continues to lead local Chinese consumers to understand and explore the brand's extraordinary charms through our offline boutiques, renewing the brand's chapter.
