With their breathtaking new S/S24 collection, couture house The Atelier London explores the idea of The Light Within. Playing with light and shadow, the ethereal and sensual yet highly complex garments are inspired by the pursuit of light.
Under the creative direction of Jimmy Choo OBE, the talented design team showcases their considerable craftsmanship skills and unsurpassed expertise in corsetry, lacework and exquisite beading, shown in each of these standout designs.
The collection is a celebration of the marvel of light - its beauty and profundity, how we mourn its absence and embrace its symbolism as a creator of life and hope. Delicate, romantic shapes give an impression of supreme lightness while the sophisticated construction and artistry of the designs bring out both the sense of light and the strength of passion within every woman.
The garments are created in a spectrum of hues evoking the changing light from dawn to dusk. Pale creams and golds turn to dusky pink and lilac, while deep purple turns to grey and, as night falls, into the inky richness of the evening sky studded with stars. Complex textures and layers within the designs also represent the idea of day to evening and a sense of a transformation of dark to light. These sculptural, sexy, subtle yet strong pieces illuminate the powerful female goddess and her inner light, a beacon of courage, illuminating the path ahead.
The new Ready To Wear range is no exception. This highly wearable collection of separates is showing for the very first time in London during London Fashion Week. Contemporary, sharp tailoring gives way to chic day dresses and romantic and dramatic evening gowns, designed for the woman who needs a versatile and directional wardrobe. Playful textures from tweeds to rich velvets, and bold detailing with oversized buttons and bows, ensure a truly luxurious season ahead.
Since its foundation in 1986 in Malaysia, The Atelier has become synonymous with unique and exquisite evening and bridal gowns, captivating high-profile personalities within the fashion and entertainment industries including Victoria Swarovski, Zhang Zi Yi, Angela Baby. More recently Hofit Golin, Jacqueliene Fernandez, Pearl Jin all wore couture pieces for the 2023 Cannes and Venice Film Festivals. Following the show in London this autumn, the collections will also be showing in New York and Paris, and the brand plans to expand their retail portfolio in these arenas in the coming year.
The Atelier London’s design handwriting evokes the brand’s heritage in bridal wear and corsetry at every touch point, always upholding the idea of art and beauty, through extremely sophisticated and complex craftsmanship. Romantic and dreamy silhouettes, as well as fierce, contemporary designs, which are achieved through cutting edge design techniques, each celebrate the elegance of the female form.
